Cars We Buy: Toyota

Toyota Motor Corporation, also known as Toyota for short, is the largest carmaker in the world. The company started with automatic looms and eventually built cars after Kiichiro Toyoda travelled to Europe to get an idea about gas-powered engines.

The Model SF was a little more successful, which also had a taxi version but the same 27 horsepower engine as its predecessor. A more powerful model, the RH, which had 48 HP, came out shortly after. Production went up rather fast, and by 1955, Toyota was turning out 8400 cars a year. That year, Toyota diversified its production, adding the Jeep-like Land Cruiser and the Crown's luxury sedan.

With numbers growing and several models under their belt, Toyota now had its eyes set on the international market. The first dealership outside Japan was in America in 1957, and the first plant in Brazil in 1959. An interesting strategy from Toyota ensured that all models were somehow unique to the region where they were produced (adapted to the respective market).

The big break for Toyota on the American market came with the 70s when rising gas prices forced local producers to make smaller cars. These were thought of as entry-level and, as a consequence, lacked in quality of finishings. In contrast, Toyota already had several fuel-efficient models that were also of better quality. The Corolla is the best example in this sense, soon becoming America's favourite compact car.

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