Cars We Buy: Honda

The story of how Honda came to be is a true manga worthy one. During the second world war, Japan was in such bad shape that they had trouble rebuilding what had been destroyed by it - this left many factories with gaps that needed filling fast. This led to some creative thinking on behalf of business owners: and who better than Soichiro Honda for their solution? He quickly saw potential where others didn't, and soon enough, his company would grow into the 5th largest auto manufacturer!

Despite heavy damage from World War II, Japanese manufacturers were struggling to rebuild after so much devastation- leading them up against an impending shortage as numerous companies competed for limited resources. The need arose for someone new, somebody able not only to take over.

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Focusing on developing a cheap indispensable vehicle, Honda strapped an engine to a bike, delivering a very efficient locomotion. Cheap and versatile, it set the cornerstone in Honda's incredible expansion. Ten years later, Honda would reach American land and establish the American Honda Co. World domination would naturally follow, made easy through clever subsidiary locations and dealership settlements.

The bloodhound-nosed company leader, Soichiro, could sense that Honda would be big and committed to setting a new standard in car-production quality. This, combined with his almost Napolean market take-overs, proved to be a powerful concoction that allowed Honda to developed unabated by competition.