Cars We Buy: Fiat

Fiat demonstrates the power of words and their ability to create, inspire, motivate through a simple spelling exercise. Fiat: Simple, right? It sounds whole and commanding- like it's got something important to say. And that word is an acronym for Fabbrica Italiana Automobili Torino, meaning "let there be" in Latin-- mimicking Genesis' show opener with its title Let There Be Light which starts by talking about light coming into existence first before anything else appears.

The first FIAT branded automobile was a coach-looking car that rolled out the factory in 1901. The engine, designed by talented Ceirano employee Faccioli and powered by an archaic Boxer 2 cylinder 3 hp engine, would power all future models of automobiles from this company until 1908 when Luigi had to resign after refusing to work on front-engine vehicles demanded by investor group heads.

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Still, Fiat had now ended growing. The twin-cylinder Nuova 500 model, released in 1957, was built in over 3 million units. In the same tradition of developing trendy models, FIAT launched the 124 in 1966, a car that would become one of the most widely known, next to the 500. The Fiat sports cars had their own share of acclaim, especially the Dino V6 equipped with the 1987 cc Ferrari double overhead camshaft engine.